The world's biggest tobacco company is encouraging smokers to give up cigarettes and switch to vaping in a multi-million pound campaign.
The £2 million campaign, called Hold My Light, is aimed at persuading the UK’s 7.4 million smokers to go “smoke free” with the help of family and friends.
Smokers are encouraged to give up the habit for a minimum of a month based on Public Health England research that found smokers who gave up for 28 days were five times more likely to stop smoking completely.
